High Bounce Rates Are For Trampolines

Generate more sales with highly profitable emails

An estimated 81% of businesses use email as their primary customer acquisition channel and 80% of businesses rely on it for customer retention. According to the Data & Marketing Association, you can expect an average return of $42 for every $1 you spend on email marketing. Ultimately, you can generate over 30% of your total store revenue through emails. In fact, email marketing is one of the most cost-effective and conversion-rich forms of digital marketing available.

But emails are a little like antibiotics – you’ve got to use them properly for them to work.

What If I Email My Customers Already?

It’s easy to think that you’ve got things covered with those “Welcome to the family” or “Thank you for your purchase” emails, but there’s a delicate art and science behind effective email marketing. In order to drive sales with emails, you need to set up multiple email campaigns that are based on how your prospect interacts with your brand and your website.

Email marketing helps to build relationships with subscribers, sell them on your brand, break down any objections they have, keep subscribers engaged, and prime them for the sale. In addition to the welcome and post-purchase email flows, there are many others like cart abandonment sequences, win-back emails, review requests, and VIP flows

Not just prescriptions, but remedies

If your emails look more like a confusing script sprawled in Doctor’s writing (or they don’t look like anything at all), don’t worry. This ain’t our first email rodeo.

But instead of addressing the symptoms, we focus on fixing the root cause. We carefully analyze the performance metrics of your current email campaigns to remedy their results. If you have no email flows set up, we develop your email marketing strategy for you and map out the necessary flows. We tell you what to send, when to send it, and why.

  • Based on your target audience: We work with you to clearly identify your target persona, their pain points, deeper desires, and the language they use. We structure everything around this so that we know what to say to get them to take action.
  • Sophisticated automations: Email flows are set up with multiple touchpoints, resends, and triggers based on action and inaction to ensure that you never miss out on a single lead.
  • Data-driven results: It’s crucial to know why a certain campaign, automation, or email had a higher open rate, click-through rate, or conversion rate. We regularly analyze and interpret data to determine how this can be leveraged to maximize sales going forward.
  • From start to send: We know you’d rather be growing your product line. So we take care of everything from list growth and segmentation to copywriting, design, and template creation on your behalf.
  • Behind the scenes sales optimization: Once automated, these emails do your bidding like awesome ROI-driven stem cells. They catch prospects no matter in which stage they are in and get them ready to take the desired action.
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How It Works

So you don’t want a potential buyer to go to (hazardous) waste? Great! First thing’s first, we gotta assess your vitals. 

  • Lab tests: We analyze your existing funnels and measure their performance metrics like click-through or conversion rates. If you have no existing funnels, we evaluate your product/service, target audience, and business goals.
  • Diagnosis: Based on the initial analysis, we determine what needs to happen to your funnels, where we can inject some steroids, and where we just need to rip the band-aid off.
  • What the doctor ordered: We know your test results and diagnosis. Time to put together a treatment plan with mapped out funnel structures and suggested changes.
  • Test, optimize, repeat.

Ready to convert those leads into deals?

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